Digital, brand and UX design leader
Based in Austin, TX currently consulting. Previously at IBM.
Merative Brand
Leading brand and design for a billion dollar health business
Brand Expression | Brand Guidelines | Marketing Materials | Swag | Product Icons | Social Content | Email Templates
Merative Digital
Building a design system and website for a newly acquired health tech company
Design System | CMS Components | Grid System | Branded UI | Mobile Interactions
IBM Watson and IBM Cloud
Creating IBM Watson’s brand expression and systems for IBM-wide marketing materials
Visual Expression | Booth Design | Event Standards | Self-Serve Event Kit | Campaign Concepts | Social Content Guide
Drug Database Product Design
Redesigning a drug and disease database for healthcare providers
UX Design | UI Design | Design Prototype
Watson Technical Demos
Creating Technical Demos to showcase IBM Watson’s AI Technology
UX Design | UI Design | Product Research
IBM Digital
Transforming product pages and digital marketing for IBM
Webdesign | UX Design | UI Design | User Research & Testing | Design Operations
Coming Soon
other work highlights
Merative brand
Watson API Technical Demos
Brand expression for digital
Merative portfolio architecture
Merative website experience
Merative brand launch
Product page navigation
Watson ready-made event kit
Merative component library
Marketing site design system
Women Leaders in AI campaign
AI Ethics for IBM website
Event series concept
Social brand system
Bloomberg's "That's Debatable" partnership
Product page design
Expo booth design and branding
About
Annmarie is an experienced design director and marketer across brand and product. She is an expert in customer digital experiences, systems design, and content creation. She lives in Austin with her husband, artist Ezra Masch, and their two dogs.
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