Merative Brand
Leading brand and design for a billion dollar health business
Led the creation of the brand, brand architecture, brand guidance and design standards for Merative – a data, analytics, and technology partner for the global health industry.
Brand Expression | Brand Guidelines | Marketing Materials | Swag | Product Icons | Social Content | Email Templates
My role
Brand Development
In 2022 Francisco Partners acquired the healthcare data and analytics assets from IBM’s Watson Health division to form a new company, Merative. I worked with the CMO to develop the brand and brand expression.
Creative Direction
I provided hands-on creative direction for both the launch and ongoing vision for the internal design team. We partnered with VSA to create the brand guidelines.
Brand Architecture
I worked to establish the brand architecture for six distinct organizations to underscore our dedication to the product mission.
Design Strategy
Developed and introduced workflows to optimize the creation of materials. Oversaw team leads to create kits, guidance and training.
