IBM Watson and IBM Cloud
Creating IBM Watson’s brand expression and systems for IBM-wide marketing materials
Led in-house design team responsible for brand expression across marketing initiatives for IBM’s AI brand, Watson. Managed the partnership between corporate brand, marketing and executive leadership to execute content and design for various AI experiences.
Visual Expression | Booth Design | Event Standards | Self-Serve Event Kit | Campaign Concepts | Social Content Guide
My role
Team Lead
Led in-house creative design team responsible for concept development and brand expression across marketing initiatives.
Campaign Creative Direction
Developed high level concepts for campaigns and provided hands-on creative direction for initiatives.
Agency Management
Managed agency relationships including budget, planning, procurement and day-to-day management of embedded team members.
Strategy and Planning
Conceptualized and co-created materials, working closely with the technical leads to enhance understanding of capabilities.
