Merative Digital Experience
Created the design system and website experience on AEM for Merative
At Merative, I directed the experience design for the website, including the pattern library, navigation, and content templates. I built and led a team of 4 embedded agency partners and 1 design technologist who worked alongside engineering. By establishing two parallel workflows — a component library workflow and a page design workflow — each body of work informed and challenged the other. My direction prioritized robust content patterns, versatile components, and intentional color, to support complex content and long-term strategies.
In partnership with engineering and content, we developed training to enable authoring in the CMS across the organization.
Highlights:
Oversaw digital experience
Provided hands-on creative direction
Led CMS component library strategy
Defined page design process
Collaborated closely with engineering
Launched 10+ template types
Results: 20% improvement in navigation efficacy and a 10% reduction in bounce rates