Merative Digital Experience

Created the design system and website experience on AEM for Merative

At Merative, I directed the experience design for the website, including the pattern library, navigation, and content templates. I built and led a team of 4 embedded agency partners and 1 design technologist who worked alongside engineering. By establishing two parallel workflows — a component library workflow and a page design workflow — each body of work informed and challenged the other. My direction prioritized robust content patterns, versatile components, and intentional color, to support complex content and long-term strategies.

In partnership with engineering and content, we developed training to enable authoring in the CMS across the organization.

Highlights:

  • Oversaw digital experience

  • Provided hands-on creative direction

  • Led CMS component library strategy

  • Defined page design process

  • Collaborated closely with engineering

  • Launched 10+ template types

Results: 20% improvement in navigation efficacy and a 10% reduction in bounce rates

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Merative Branding

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Micromedex Product Design