Merative Branding

Written By Annmarie Avila

Established the brand, design, and product architecture for
$1B healthcare technology business

I led the branding and visual identity for Merative – a $1B data, analytics, and technology partner for the global health industry. Through close partnership with the CMO and executive leadership I defined the vision for the look and feel, and established the product architecture. Focusing on themes of energy and connection, I aimed to develop a system that was scalable across our six product lines and vibrant enough to distinguish itself in the healthcare marketplace.

This work was brought to life with our agency partner, VSA and and my internal team of 8+ hybrid members. With hands-on creative direction I oversaw the design of our guidelines, templates, ready-made libraries, as well as continuous project work.

Highlights:

  • Defined vision for look and feel

  • Managed agency partner

  • Developed brand guidelines

  • Led hybrid team of 8+

  • Launched 6 product family brands

  • Oversaw design operations & strategy

Results: 15% growth in market opportunity

 
Annmarie Avila
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Merative Digital Experience