IBM Watson Branding and Creative

Written By Annmarie Avila

Directed agency partners and designed creative for global marketing
team

Led in-house design team responsible for brand expression across marketing initiatives for IBM’s AI brand, Watson. Managed the partnership between corporate brand, marketing and executive leadership to execute content and design for various AI experiences.

This work was brought to life with an internal team including a mix of embedded agency partners.

Highlights:

  • Led in-house design team of 8+

  • Worked with VP of design and global creative director

  • Designed content and templates

  • Worked on corporate events

  • Initiated the IBM Social Kit

Annmarie Avila
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