Cúram Branding
Revived the brand of an award winning software for social services
I created the look and feel of the Cúram brand relaunch. Cúram means “care” in Irish and was the original name of the software developed in Ireland. Fueled by internal interviews and client feedback I developed the logo and expression. I focused on warm colors and themes of people and harmony to capture a sense of care and community.
The name was re-introduced to the market through events, social, and sales materials developed by my internal design team. I provided hands-on creative direction and led the brand architecture and logo usage guidelines.
Highlights:
Relaunched the Cúram brand
Defined look and feel
Captured internal and external input
Led logo development
Released to market through events and materials
Oversaw design operations of rebrand
